Landing Page A/B Testing Tool for Digital Marketers

The landing page A/B testing tool shows you which version of your page converts better – fast. Landingi makes that process effortless: create, test, and analyze everything in one place, without extra tools or code.

Even small changes can make a big difference. Test your ideas, track real results, and build landing pages that truly perform.

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Learn about A/B testing

Are you frustrated with a high cost of lead generation and low conversion rate?

Year over year, the cost of clicks is growing, making customer acquisition more and more expensive. On the other hand, customers want to get personalized and precise information about what they are looking for.

Understanding customer perception is crucial to making your marketing funnel successful. With A/B testing, you can get important insight into what catches visitors’ attention and what does not in a short period of time.

A/B Tests for Conversion Optimization

Whether it’s tweaking a headline, changing a button color, or testing different images, every modification is an opportunity to optimize your page for peak performance. With A/B testing, you transform intuition into insight, ensuring that every landing page element is honed to perfection.

By presenting different variations of your page to visitors, A/B testing allows you to collect data on performance, engagement, and conversion with precision.

Multivariate Tests

Create several variants of your page to run one comprehensive test of multiple changes simultaneously. Advanced yet easy to launch, A/B/x tests drive informed decisions that enhance the effectiveness of pages, ultimately leading to improved user engagement and higher conversion rates.

Multivariate tests are a powerful way to optimize pages and digital marketing efforts by allowing you to test multiple changes simultaneously and identify which combination of elements performs best.

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Split Testing

Compare the performance of two or more completely different pages by sending traffic to the same URL to determine which page converts better, allowing for a clear understanding of which design or content strategy is most effective.

Get clear, actionable insights into how major design and structural changes impact user behavior and conversion rates. Ensure that every update contributes positively to the user experience and business objectives.

FAQ about A/B testing tool

What is A/B testing?

A/B testing compares two or more versions of a page to find which one performs better. It divides your visitors into groups and shows each group a different version. The results show which version leads to more conversions or engagement.

What is the best A/B testing tool?

The best A/B testing tool for landing pages is Landingi. It is ideal for marketers who build and optimize landing pages regularly. It combines page creation, testing, and analytics in one place – no coding or external integrations needed.

What is a landing page A/B testing tool?

A landing page A/B testing tool is software that helps you compare different versions of a landing page to see which performs better. It divides your traffic between those versions and tracks conversions or other actions. The data shows which design, copy, or layout resonates more with visitors, helping marketers make informed, data-driven changes instead of relying on intuition.

What is the best free A/B testing tool?

The best free A/B testing tool is Landingi – its Free plan includes the A/B testing option. You can run experiments, collect data, and decide if the tool fits your goals – before you commit to a plan.

What is an A/B testing tool for websites?

An A/B testing tool for websites lets you experiment with variations of any webpage – not just landing pages. It measures how changes to headlines, CTAs, images, or structure affect user behavior and conversions. The insights from these experiments guide teams in optimizing their content and design across the entire site.

What is the purpose of A/B testing?

The main goal of A/B testing is to improve conversions. Experimenting helps you find out what encourages users to act – whether that’s clicking a button, filling out a form, or staying longer on your page.

What is A/B testing?

A/B testing is an experiment where two or more versions of the same page compete for visitors’ attention. The data you gather tells you which version drives the most conversions or engagement.

From a technical point of view, traffic is split randomly, and the outcomes are tracked with statistical precision to ensure the results are reliable and not just a coincidence.

Can A/B testing improve SEO?

Indirectly, yes, A/B testing can improve SEO. While it doesn’t change your rankings directly, better engagement and lower bounce rates can positively affect SEO signals over time.

What are the different types of A/B testing?

The main types of A/B testing are A/B tests, A/B/x tests for multiple variants, multivariate tests for element combinations, and split testing for comparing separate page designs.

The simplest form compares two versions (version A and version B) to see which performs better. A/B/x testing extends this to multiple variants tested at once. Multivariate testing focuses on how combinations of individual elements influence results, while split testing compares completely different pages or URLs to determine which concept works best.

How does ABC testing work?

ABC testing (also called A/B/x testing) compares several page versions simultaneously. Each variant gets part of your traffic, and the results reveal which performs best – saving time and giving deeper insights than a simple A/B test.